Nitin Jai Shukla

Nitin Jai Shukla

Nitin Jai Shukla

Advisor, Founder & MD, Om TV

Nitin Jai Shukla

Nitin has 15+ years experience in visual medium and 10+ years of experience in leadership roles with leading GEC channel Star India Pvt. Ltd. He has been instrumental in the launching of new as well as separate GEC channel “Life OK”, under Star India banner with flagship show “MAHADEV” and taking to a cult level on Indian Television diaspora.

 

A storyteller by heart and innovator by mind, he is a relentless pursuer of quality content with mass appeal. A Mechanical Engineer by education chose the creative path to bring in the unique combination of strategy meeting creativity to lead with example. A man with exceptional communication skills excels in collaborating with various stakeholders and reaching new heights of success with ease.

 

A firm believer in new talents, he constantly strives to give them exposure through various platforms. A man with vision, worked in Star India, and left it to become a co- partner and produced several Magnum Opus shows across GEC channels like Sony, Colors and Star Bharat.

 

Not the one to limit himself in one medium, he turned producer to cater to OTT platform like ZEE5 and produced a show named – “Bhalla Calling Bhalla”. The show is not only unique in concept but was path breaking as it was first show during first wave of COVID, that was written, shot and edited during complete lockdown. A daunting task achieved during the most tough time in recent history.

 

The lockdown inspired this young entrepreneur and self-motivator to take on a bigger challenge and launch a niche OTT platform aimed at bringing Indian culture and the tenets of Sanatan Dharma to a wider audience through storytelling. This venture seeks to help the youth understand that Sanatan Dharma is cool and just as relevant today as it was millions of years ago. It is an attempt to give Indians knowledge ("Gyaan") and instill pride ("Garv") in their heritage.

 

Today, OMTV is one of the fastest-growing OTT platforms in India with a unique focus on Indian spirituality. It is the flagbearer of Sanatan Dharma and a true beacon of spirituality. The platform creates aspirational content for both youth and children. Available in 158 countries and with over 100K+ downloads, it is making a significant impact on the Indian diaspora abroad as well as in India.