Sh. Revant Himatsingka the food pharmer on social media—found his cause. Himatsingka, who lived in the US for nearly 13 years, worked a high-paying job as a consultant before returning to India to take up his crusade against food labels that mislead consumers. An alumnus of New York University and Wharton Business School. Himatsingka is working on an online health school that focuses on health literacy. He hopes to create courses on topics like diabetes, PCOS, and sleep.