Sh. Prasoon Joshi is a celebrated Indian lyricist, poet, screenwriter, and advertising professional, renowned for his compelling contributions to the Indian film industry. At present Prasoon is the CEO & CCO of McCann Worldgroup India, with additional responsibility as Chairman McCann Asia Pacific. Joshi has also worked on public service campaigns for topics such as gender sensitization, anti-tobacco awareness, pulse polio, and malnutrition.